Microsoft’s new white paper, CRM and Social Networking : Engaging the Social Customer, is a very helpful resource for those trying to understand what social networking means for business today, and how information gained from social networking sites such as Twitter, Facebook and LinkedIn can be translated into real business benefits.
The white paper explains how organisations can utilise social networking to engage in more relevant conversations with customers and prospects, and how the information collected from these sites can be effectively managed and analysed in order to improve sales, marketing and customer service efforts.
The Social Networking accelerator for Microsoft Dynamics CRM 4.0 is due to be released any day now. The CRM Business plans to install and trial this exciting new development as soon as it becomes available, and will be running free demonstrations in the near future. If you would like a demonstration of this new product, please send us a message and we will be in touch.
